LAKEPORT — This March, the Lake County Fairgrounds is sponsoring a free seminar for business owners and nonprofits on how to get the most from a booth or sponsorship.
Every year, Lake County hosts a single event that draws 40,000 people. According to Lake County Fair CEO Richard Persons, the Lake County Fair is a celebration of local culture and the numbers suggest that nearly everyone in the county makes an appearance at least once. Booths pitch everything from cotton candy to real estate and most things in between.
“It”s the only place a local business can reach that many Lake County residents all at once,” Persons said.
The seminar, planned for 10 a.m. to noon March 27 at the fairgrounds in Lakeport, will walk participants through the process of transforming a blank patch of ground into a marketing opportunity that will help them reach their goals.
According to Persons, even veteran booth purveyors can benefit from new marketing ideas and the exchange of information among participants.
The seminar will kick off with an exploration of setting realistic, measurable goals and how those goals determine the size, shape, layout and personality of a booth.
Participants will learn where to locate booths to reach a particular target market. They will also discuss the logistics of creating an effective display that is inviting to the public and presents a professional image.
Budgeting for booth space costs will be covered and businesses will be given an opportunity to finance the cost of hosting a booth. This new initiative will help many organizations that were previously unable to host a booth.
“By facilitating the budgeting process, we hope to include as many business owners as possible into the opportunities afforded by the event,” Persons said.
The seminar will also cover sponsorship opportunities and other ways to take advantage of the Lake County Fair to promote businesses and nonprofits.
Interested business owners and managers should RSVP for the seminar to the Lake County Fair office at 263-6181.
