It doesn’t all stop – or start – with the simple act of listing your Commercial property for sale! There‘s a whole lot more to it.
Once you list your Commercial property for sale, your Commercial real estate agent begins the important process of interpreting the value of your property, in terms of all relevant, proven and available marketing tools. It has to be said at the get-go: “marketing” is one thing; the right marketing is what counts.
A plan needs to be developed that becomes the best available outreach to the existing pool of potential buyers!
That‘s not the point where you just sit back and wait! It is the point where you stay on board and add yourself into the marketing process, in close partnership and communication with your Commercial property agent. You and your Commercial property agent have to be on the same page when it comes to the details and parameters of the marketing approach for your specific Commercial property. You need to be in agreement concerning everything from the listing details to how the offer is interpreted verbally by either one of you.
In the very beginning of your Commercial sale project, ask your Commercial property listing agent about their promotional approach. How will they go about presenting your Commercial property to the marketplace – the right marketplace? Do they have an organized, thorough, relevant and do-able process for reaching the right buyers’ pool? What marketing “tools” fit your particular Commercial property? (And, by the way, how is that market doing these days in your region!)
What can you do? There’s a long suggestion list. Here goes with just a few! First of all, “connections” count. You have a network of associates in your own commercial circles where word of mouth is as effective as almost any other promo tool! What was it that old adage claims? The grapevine is the most efficient communication tool! Getting the word out within your own network is valuable; someone might know someone who would be interested in the Commercial property you have for sale.
Remember to closely communicate with your Commercial property agent concerning any leads or promising information you get from your own networking. Be particularly consistent concerning the price of the property! Your Commercial property agent may be in negotiations that could be jeopardized if you are bargaining “on the outside” with another connection. Remember that lowering the price as a perceived incentive can backfire! It might be off-putting to someone you don’t realize is on the edge of making an offer at the listed price; or, it could move sellers into a waiting game – just to see how low you’ll go!
Today’s Commercial property marketplace has many promotional advantages that were not available even ten or twenty years ago. Interactive, virtual reality computer applications allow interested parties to “visit and tour” Commercial properties that are offered for sale — without leaving their desk! Comprehensive website innovations, and “live” meetings over the Internet have revised travel time and expense. Added to tried and true traditional promotional tools, just about all the bases get covered! It is easy to see the many ways you can team up with your Commercial real estate agent in successfully promoting your property.
The best insurance against shooting yourself in the wallet is close communication with each other (agent and seller) concerning proposed strategies, special possibilities, and other ideas for successfully moving your Commercial property from “FOR SALE” to “SOLD!”
