You might want to think twice (or more) about that! Whether your Interior Design project is for a Commercial facility or your Residence, it will differ –possibly in many, many ways – from any other Interior design project.
Copy-cat Interior design is great for facilities such as fast food clones and other kinds of repetitive corporate imaging, but copying fads or trends simply to try to keep up with what others are doing can be a huge marketing and promotional mistake. Don’t confuse that Joneses idea with the important concept of personally contemporizing your business or residential space!
Your professional Interior designer and team make one important assumption at the very start of your connection: You are individuals, and your Interior environments should speak to that individuality! Designing Interior space involves accurately learning what is unique about you as a family, or what is unique about how you do business.
It is a primary responsibility of your Interior designer to learn as much about you and your business or home as is reasonable. You will want a completed home environment to truly say that you live there! You would want a completed business environment that reinforces your own particular business dynamic, service or product! (Keeping up with the Joneses just says: “Me, too!”
Let’s talk about what it takes to have your commercial Interior environment’s design clearly and fairly competitive, reasonably update and contemporary, supportive and enhancing of your product or service and obviously connected to you!
We don’t just jump in and start changing this or that, and we don’t address fragments without considering the whole. Our priority is to learn the facts about your personal tastes, the background of your product or services, your promotional style and marketing coordinates. Everything from color preferences, furnishings, accessories styles, light and sound amenities must speak to our client –uniquely!
I am sure that the Joneses are really nice folks – but do you really want them to drive the vision you have in mind? When we pause and examine why you are ready to invest in your commercial Interior environment, we will take a look at all the factors – including the scope of that investment in hard dollars – and the relevance of smart Interior design presentation to your market share. In promoting our business enterprises, we try to do so in ways that help us stand out among our competitors! Why would we want a site presentation hardly distinguishable from our competitors’?
In fairness, it is easy to fall into the trap, and step on one’s own toes! The wine tasting room we think is great, a favorite restaurant that’s just right or the medical and dental offices cleverly themed, are very tempting to emulate. Maybe save that temptation for when you expand your market by seventy-five miles, or so? Your professional Interior design team specializes in specialization — and innovation!
It is entirely possible to be an important member of your local venue group, in a specific market, and also be distinctly and individually outstanding! (You might even inspire the Joneses!)
Robert Boccabella, B.F.A. is principal and founder of Business Design Services and a certified interior designer (CID) in private practice for over 30 years. Boccabella provides Designing to Fit the Vision© in collaboration with writingservice@earthlink.net. To contact him call 707-263-7073; email him at rb@BusinessDesignServices.com or visit www.BusinessDesignServices.com or on Face Book at Business Design Services.
