The California Association of Realtors (C.A.R) today announced the launch of the California Rental Listing Service, the first statewide database of rental properties servicing the state of California. Powered by Rental Beast, the leading rental data and rental software solutions provider exclusively recommended by the National Association of Realtors®, the California Rental Listing Service was developed by Rental Beast and C.A.R.’s Real Estate Business Services, LLC (REBS) — the preeminent source of essential real estate business services for C.A.R.’s more than 217,000 members.
Available to C.A.R. members via car.org and to California renters soon at rlsca.com, the service affords users with an unparalleled view of available rental listings throughout the state, with search results returning both rental listings represented by C.A.R. members alongside properties sourced from Rental Beast’s comprehensive database of owner-sourced rental listings.
With the goal of providing California renters and C.A.R. members with the most transparent and comprehensive view of California’s rental market, the Rental Listing Service launches with nearly 500,000 rentals throughout San Diego, Los Angeles, Bakersfield, Fresno, Sacramento, and the Bay Area, and will expand to include fulfillment-grade rental data listings spanning the entire state.
Alongside rlsca.com, C.A.R. members also enjoy no-cost access to Rental Beast’s suite of lead-to-lease-to-buy software platform, with tools to manage core rental functions, create comparable market analysis, process rental applications, and screen tenants. Additionally, MLS and REALTOR® Associations throughout the state have the option to incorporate the California Rental Listing Service data and related Rental Beast software into their MLS systems, complementing their own rental data and services at reduced costs and within faster timelines.
“Residential rentals remain a complex and increasingly important segment of the California housing market. With continued high demand and record-low inventory of homes for sale and with interest rates now at a 14-year peak, many would-be California buyers are turning to rentals,” said REBS Chairman Jared Martin. “Californians now have a powerful resource for finding housing that best suits their needs, along with a direct connection to California REALTORS®, who now have direct access to the rental market data and tools to facilitate fast and affordable rental transactions.”
In conjunction with launching rlsca.com, Rental Beast and C.A.R. have proactively invited property managers and landlords and C.A.R. members to add their rentals to the marketplace. C.A.R. members can add or claim existing listings in the service, and property managers and landlords throughout the state can easily add rental listings at no cost by enabling distribution to Rental Beast within their property management platforms.
“It’s a new day for renters, property managers, and real estate professionals in California,” said Ishay Grinberg, Founder and CEO of Rental Beast. “They now have a transparent and reliable source of truth for residential rentals at the time when they need it the most, and we look forward to working with C.A.R. and the California-based MLSs as we continue to democratize California’s rental market.”
