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Fancy mocktails are here to stay, as Gen Z embraces nonalcoholic living

From Michelin-starred restaurants in San Francisco to America's best new brewery, NA beverages are enjoying unprecedented popularity.

Nicolette Tomcik, assistant general manager at Wildseed, with mocktails, Passion Sour, left, and Lemon Lime Snap Pea Soda, on Sept. 8, 2023, in Palo Alto, Calif. (Dai Sugano/Bay Area News Group)
Nicolette Tomcik, assistant general manager at Wildseed, with mocktails, Passion Sour, left, and Lemon Lime Snap Pea Soda, on Sept. 8, 2023, in Palo Alto, Calif. (Dai Sugano/Bay Area News Group)
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A Michelin-starred restaurant in San Francisco serves a $95 nonalcoholic beverage pairing for its tasting menu — and that's actually cheap.

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