QVC helped pioneer shopping from home. Here’s how the company is changing — and competing against TikTok

Company rushing to get merchandise into streaming apps, podcasts, and other new media.

QVC — Host Stacey Rusch films a show on QVC 2 at QVC Studio Park in West Chester, Pennsylvania. (Monica Herndon/The Philadelphia Inquirer/TNS)

By Tribune News Service | Tribune News Service

UPDATED: November 30, 2023 at 11:03 AM PST

“We’re in the middle of seismic shifts in the media and a maturation of e-commerce.”

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Originally Published: November 30, 2023 at 10:58 AM PST

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