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How the Paris Olympics spun ratings gold for NBC and Peacock

Paris views were 76% higher than the audience for the Games in Tokyo,

Women’s basketball player A’ja Wilson of the United States laughs with rapper Snoop Dogg before a men’s basketball quarterfinal game between the U.S. and Brazil during the 2024 Summer Olympics on Tuesday, Aug. 6, 2024, in Paris. (Wally Skalij/Los Angeles Times/TNS)
Women’s basketball player A’ja Wilson of the United States laughs with rapper Snoop Dogg before a men’s basketball quarterfinal game between the U.S. and Brazil during the 2024 Summer Olympics on Tuesday, Aug. 6, 2024, in Paris. (Wally Skalij/Los Angeles Times/TNS)
By | Tribune News Service
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Paris views were 76% higher than the audience for the Games in Tokyo,

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