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Sports and music tourism will soon represent a $1.5 trillion economy

'People are placing high value on experiences over objects.'

Taylor Swift Fans Gather For Gelsenkirchen Concert
GELSENKIRCHEN, GERMANY – JULY 17: Taylor Swift fans gather prior to the pop singer’s concert in front of the Veltins Arena on July 17, 2024 in Gelsenkirchen, Germany. In addition to the tens of thousands of fans arriving with tickets for the show, city authorities are also expecting possibly thousands more without tickets and has created fan hubs across the city. (Photo by Hesham Elsherif/Getty Images)
By | Tribune News Service
UPDATED:

'People are placing high value on experiences over objects.'

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