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Lululemon’s lawsuit against Costco highlights the rise of fashion ‘dupes’

Dupes, or less expensive alternatives to luxury products, are far from new, but their popularity has surged with social media trends.

FILE – Lululemon fashions are displayed in company store windows, March 25, 2021, in New York. (AP Photo/Mark Lennihan, File)
FILE – Lululemon fashions are displayed in company store windows, March 25, 2021, in New York. (AP Photo/Mark Lennihan, File)
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Some dupes raise legal concerns over potential trademark or copyright infringement.

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